For architects and designers who have an idea but don't know yet if it's worth building.

Before you spend months building it, let's find out if it's worth building.

You have an idea → what's next? → How do you know if people actually want it?

Maybe you've noticed a problem in the industry.

Maybe you've thought, “There has to be a better way to do this.”

Maybe you've already sketched the product.

Maybe you've talked about it with friends or colleagues.

Maybe you've even started thinking about how you could build it.

The Framework

01

Get the idea out of your head

02

Find out who actually has this problem

03

Talk to potential customers

04

Test the problem before the product

05

Look for evidence, even if minor

06

Decide carefully what happens next

How I help

01) Get the idea out of your head

02) Find out who actually has this problem

Who is this really for?

Architects? Firm owners? Project managers? Interior designers? Developers? Contractors?

And more importantly: who experiences the problem strongly enough to do something about it?

I'll help you turn the idea in your head into something we can actually test

I'll help you identify the people you should be learning from first.

03) Talk to potential customers

Most ideas start as a solution: “I want to build an AI tool for architects.”

But what problem are we actually solving?

We'll break your idea down into the problem, customer, solution and opportunity so we can see what you're really building—and why someone might care.

This is where most first-time founders get uncomfortable.

Who do I contact? What do I ask? Do I tell them my idea? How do I know if they're just being nice?

I'll help you identify the right people, how to reach out to them and structure customer conversations

04) Test the problem before the product

You don't necessarily need an app or platform yet.

You may not even need a prototype yet. There are much faster ways to learn whether someone cares about the problem you're solving.

I'll help you find the simplest way to test it before investing heavily in building